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L’Oréal Dermatological Beauty Division Launches Metaverse Showroom

Brings together La Roche-Posay, CeraVe, VICHY and SkinCeuticals in the virtual world.

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By: Charlie Sternberg

Associate Editor

L’Oréal Dermatological Beauty Division has teamed up with Ubitus K.K. to launch Perfect Skin Expo—a metaverse showroom open from August 30th to September 30th. This move makes L’Oréal Dermatological Beauty Division the latest beauty company to enter the metaverse.
 
Aiming to fulfill a wide range of customer needs, Perfect Skin Expo brings together La Roche-Posay, CeraVe, VICHY and SkinCeuticals.
 
Each showroom has a unique and vivid design theme that matches the respective brand’s image. Customers can seamlessly navigate to each showroom, explore products of interest, and make purchases through links to Taiwan’s main e-Commerce platforms, momo and Shopee.

Metaverse Complements Physical Retail

The convenience of shopping anywhere and anytime, the vast product information at fingertips, and the various picture, video, and 3-D presentation formats, all make the metaverse showroom an attractive alternative to in-store shopping, according to Ubitus.
 
Wesley Kuo, CEO of Ubitus, stated: “This collaboration with L’Oreal Dermatological Beauty Division shows that high-tech and beauty can join and create something exciting. We look forward to bringing more interesting technology to further enhance L’Oréal Dermatological Beauty Division’s brand’s customer shopping experience.”

More L’Oréal Metaverse News

Earlier this year, L’Oréal Professionnel launched five virtual hairstyles that can be accessed across three major metaverse platforms: Roblox, Ready Player Me and Zepeto.

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